Under The Hood: Microsoft’s M12 Venture Arm Continues Evolution As It Quickens Investment Pace
By Chris Metinko, From the outside, M12’s mission likely seems simple to most: Invest money from the second-most valuable technology company in the world, put its monstrous go-to-market machine behind said investment, and then create a unicorn. In reality, Microsoft’s venture arm must navigate complexities and obstacles not seen by traditional venture firms—and even many corporate venture[…]
