Late Stage Mature Pre IPO Unicorns -

Impossible Foods Continues Its Quest To Price Parity

Submitted by Market Crumbs, Just last month Impossible Foods announced it would slash prices for foodservice distributors in the U.S. by an average of approximately 15%, marking the second such move over the last year. “Our stated goal since Impossible Foods’ founding has always been to drive down prices through economies of scale, reach price parity and[…]